Once upon a time, you paid tens of thousands of dollars to a website developer to write all of the website code, create an opening page, and create links to related pages for a custom website for you and your business. Now, there are dozens of platforms that allow you to create your own website by providing you with all of the tools you need to customize the site. On top of that, the company that provides you with these tools can also, for a monthly fee, launch your site and provide maintenance to keep it free of bugs and problems.
Thousands of new lawyers try to open up new firms every year and many get lost in the shuffle. That's because they don't understand the marketing potential of specialization. Carefully choosing a niche can make you stand out and increase your chance's of success.
Specialization Helps You Stand Out
A general law firm may seem like it would increase your chances of success. However, it can actually be limiting because it will make it more difficult for your firm to stand out.
