Advertising is an essential part of every business, and it's often best to let the experts handle it. Hiring an advertising agency can be an excellent investment to grow your business, but it's important to ask the right questions before signing a contract. After all, you want to ensure that the agency can deliver results and get you the exposure you need.

Here are three key questions to ask an advertising agency before you agree to a contract.

Can You Provide Examples of Past Campaigns and Results?

Any reputable advertising agency should be able to provide examples of past campaigns and what results they achieved. This will give you an idea of their capabilities and ability to deliver on their promises.

Don't just look at the pretty pictures. Ask for metrics like conversions, impressions, and ROI. Be sure to get examples of campaigns that are similar to what you're looking for so that you can get an understanding of the agency's capabilities and how well they can deliver the results you need.

How Will You Measure the Campaign's Success?

It's important to establish clear expectations and metrics for success before starting any advertising campaign. You're putting in a lot of money and expecting a return, so you need to know how the campaign's success will be measured.

Ask the advertising agency how they plan to measure the success of your campaign and what metrics they will use. Will they track website traffic, conversions, social media engagement, or something else? This will help justify your investment and help the agency refine its strategy and tactics throughout the campaign.

In addition, find out how often you'll receive reports on the campaign's performance. This will help ensure that both parties are accountable and that you're regularly informed of how well the campaign is doing.

What Makes Your Agency Different From the Competition?

Every advertising agency will tell you why they're the best, but what really sets them apart from the competition? It's important to understand their unique selling points and what makes them the best option for your project.

You want to know what truly sets them apart from their competitors. This is your chance to hear the agency's unique value proposition and what they believe makes them different. This could be a specialized focus, a unique approach to strategy, or a distinctive creative talent.

You want to make sure that their unique qualities align with your business goals and what you're looking for in an advertising agency. Don't be afraid to ask tough questions, and trust your instincts when it comes to finding a partner to help grow your business. This way, you can be sure that they will deliver on your expectations and get you the results you need. 

For more info, contact a local advertising agency.