The real estate industry received a boost in the past few years. If you want to remain a vital part of an industry that's on the upswing, you have to put your best possible website together. 

Real estate agents today have more responsibility than ever to develop their own web presence. It is already a personal job that requires lots of personality and one-on-one attention. Working with a company that offers custom real estate website design can you get you this web presence, along with the real estate lead generation that you're looking for. The tips in this article will help you further.

Remember your audience and the kind of business you do first

Your first priority is marketing to your core audience. This means creating a website with your most likely customers' demographics and interests in mind. More than 93 percent of millennials own smartphones, while less than 70 percent of baby boomers do. Reverse engineering this sort of information lets you figure out which kind of website you need and what sort of blog content you should be posting to your website.

Work out a custom real estate website design with a developer

It also pays to hire a web designer who already understands your area of business. They inherently know which templates and designs are best for real estate and can help you maximize your return on investment (ROI). Hiring a web designer that is also familiar with your geographical area and the culture of the people who will be buying from you will also help. 

Know your budget before seriously approaching any web designers. That way, your price quote will be more accurate since you know what you're looking for and how much you can afford. Getting a responsive design for your new real estate website could cost you a few thousand dollars. 

Get the best hosting and a marketing-friendly domain for your new site

You're just beginning once your site is up and ready to go. You also have to get more traffic through great marketing practices. 

Google has a hand in 75 percent of all web traffic, so bolstering your search engine optimization (SEO) is absolutely necessary if you want real estate leads. Choose a domain name that is SEO-friendly and it'll help you to bring in whatever traffic you're looking for. 

Use these tips to make the best decision for your real estate website. Look for a custom real estate website design service to get started.