You thought retirement would be fun. However, now that you're enjoying the quiet life, you've found that it's not as enjoyable as you had hoped. If you've decided to celebrate retirement by opening a small business, you're going to need to advertise. The best way to do that in this day and age is to jump into the digital world with both feet. Unfortunately, that can be tough if you don't know the language. Here's a quick intro into the world of digital advertising.

Tweeting

If you've heard people talking about using tweets to advertise, they're not talking about birds. Twitter is an online social media site that allows you to communicate with people in short statements. Millions of people communicate through twitter using conversations known as tweets. Here's some terms you'll need to know before you start using twitter to advertise your company.

• Tag – placing the @ sign before a name allows you to tag a person into the conversation.
• Follower – the term used to identify someone who is following your twitter account. You can also follow others.
• Retweet – this is a way for others to share a tweet from your account.

Sharing

If you grew up being told that it was nice to share, it's true. It's particularly true if you decide to use social media sites to advertise your new business. When people share your stories and advertisements, your potential client base gets even bigger. By placing your business on social media sites, such as Facebook, you can get free advertising each time your business' stories are shared.

Linking

Linking is another great way to expand your clientele. The more people you know, the more your business can grow. One way to do that is to link with other people in the business world. It's hard to develop a strong network for business growth if you don't have the time – or the know-how – to get out and meet people.

Linking allows to link to people with similar, or complementary, business needs and goals. One way to use social media as a productive networking tool is to utilize sites such as LinkedIn. Once you have a profile on the site, other people can request to join your network. You can also use the site to link to profiles that would benefit you and your business needs.

If you're new to the tech-savvy world of digital marketing and advertising, you need to learn the ropes. The information provided here will help you get your feet wet so you can start taking advantage of all that digital advertising has to offer.