You know you're supposed to have a website for your business, so you've invested time, money, and other resources into hiring a developer and creating the best site possible. However, now that it's complete, you're not quite sure what to do with it. How do you get traffic to your site? And how do you convert that traffic into paying customers? The internet represents a massive opportunity for any business owner. If you can develop an effective online marketing system, you may be able to turn your website into a revenue-generating machine. Here are a few tips on how to get more traffic and business to your website:

Capture their email address. In some ways, marketing online isn't much different from marketing in the real world. Even if you do grab a potential customer's attention, they often won't make a purchase the first time they visit you. That's why it's important to keep reaching out to your prospects. After they hear your message multiple times, the message will start to resonate and they may be more likely to buy.

One way to do that is through email. Offer some kind of free giveaway on your site in exchange for a visitor's email address. It could be a buying guide, a self-assessment, or even a coupon. Then set up automatic emails to reach out to them on a regular basis.

Update your blog. Your blog is one of the most powerful marketing tools you have in your arsenal. Why? Imagine being able to have a conversation with your customers where you can share everything you want them to know about your business, your industry, and your product. That's what your blog can do. You can answer questions that prospects frequently ask. You can use it to address common objections. And you can use it to highlight why your product is better than the competition's.

And even more than that, your blog may help you attract traffic. When you add a blog post, you're adding a new page to your website. That page will likely be full of relevant keywords for search engines to index. That could help you rank higher in search engine results.

Buy ads. If you really want to pump up your traffic, there are plenty of ways to do so. One of the most effective is to buy ads on the major search engines and social media platforms. You can direct the ads to any page on your website or to a landing page where you can collect email addresses or other information. The best thing about advertising online is that it's flexible. You can adjust your advertising spend up or down as you like to keep it in line with your budget. And on most sites, you can target your ads so only your most relevant market sees them.

For more information, talk to a company that offers digital marketing services. They can help you develop a plan to get more online business.